Making an Investor Pitch

Knowing how to pitch to an investor is crucial to getting investors on board with your great idea. You can have the best product or business idea out there, but if you can’t articulate why someone should care enough to give you money to fund it, you might never get it off the ground.


Pitching to investors might sound intimidating, but it doesn’t have to be intense as the last episode of Shark Tank. In fact, it doesn’t even need to be done in person.


Here is everything you need to know about what an investor pitch is and how you can nail it to get funding for your business.

What is an Investor Pitch?

An investor pitch is a presentation that a business owner gives to potential investors to convince them to put money into the business. Business pitches can take place formally and in person, in the form of a presentation with a slide deck. You can also make an investor pitch through a formal letter or written correspondence.


It’s common for business owners to develop multiple forms of a business pitch. You should have a written business plan along with a longer presentation (10 minutes or less) and a short, one-minute elevator pitch.

What Should be Included in a Business Pitch?

Your business pitch should be tailored to your business and have your brand’s voice behind it. You’ll want to include important information, such as what your business is, who it serves, and what stage of investment you’re in. In addition, you will want to include the following (not necessarily in this order):

  • Customer analysis
  • Risk assessment
  • Implementation plan
  • Financial projection
  • Financial needs
  • Formal business mode
  • lndustry and competitve analysis


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