What Women Look for When They Invest in a Company

When it comes to women in Finance, their goals when it comes to funding, different companies vary slightly from that of their male counterparts. This leads female investors to be incredibly selective when it comes to putting their capital in a privately held business.

Investments for Change

Female investors that are looking to roll their capital into a privately held business are looking for companies that have been designed to change the world.These ideologies are increadbily important for female investors because they are incredibly passionate about the specifics of a business. According to a survey conducted in 2018 given to venture capital investors, women individually ranked this concern within the top ten reasons behind investing in a company.

Employee Care

For businesses that have been running for three or more years looking for investors as a means of company expansion, how you treat your employees will play a hefty roll between getting capitol from a female investor.

Therefore, when you are applying for this type of expansion, please note your turnover rate, insurance coverage and overall employee satisfaction are all great points to incorporate within your pitch deck.

Environmentally Friendly

If your company is looking for venture to create environmentally beneficial products, women investors might be a great place to get traction. This was ranked as the third most crucial reason female investors fund privately held companies.

Therefore, if your invention is to help reduce carbon emissions or present an environmentally friendly alternative to a damaging product, you are in luck. Make sure to include a detailed explanation that supports this concept within your sales pitch.

Economic Products

If your business wants to create solutions that are driven towards changing the overall economy for the betterment of the economy or the users, you are in luck.Female investors have been known to invest their capital in inventions that are designed to streamline a cumbersome process or make production a lot less burdensome for the employees building these products. Therefore, if you’re in the business of creating industrial products that help people work more efficiently, make sure you look into getting capitol from female investors that are known to invest in these types of ideas.

Inventions for the Environment

Finally, this is a critical topic for female investors. If your device has been designed to remove damaging products from the environment, you are in luck. Most environmental inventions have been backed by more female investors than their male counterparts.

Because of this, if your invention or business was founded on creating products that remove plastic from the ocean or carbon dioxide from the air, make sure you do your research and get a female investor on board to help you see this dream through.

Final Thoughts

If your business is looking to gain capital for any of the above reasons, it might be a good idea to submit your pitch deck to a female investor. Your company will be more likely than not to secure funding and expand faster than it usually would.


Also, it is essential to note that you do your research about the organization or individual you are looking to secure capital. That way, you will know what to include within your pitch deck. Make sure your business model does fit this investor’s style of business and give it a fair shake. You never know what might happen. 

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